DME Management School runs the Bachelor of Business Administration (BBA) Programme in affiliation with GGSIP University, New Delhi. Business Administration is a course that enables students in effective management of business and corporate aspects which are required to steer and supervise business operations. DME offers an intensive 4-year program spread over eight semesters, aiming at building proficiency in business management. The program is designed to capture the contemporary issues in management through a hybrid of theoretical and practical knowledge imparted to students. The BBA program also familiarises students with concepts of accounting, finance, human resource management, organizational behaviour, economics, strategic management, international business, entrepreneurship, management information system etc. As a part of the curriculum, students go for summer internship programs to gain practical experience of the business world. Career prospects that students may opt for after pursuing this program include – corporate placement, entrepreneurship, pursuing higher studies, preparing for Government sector jobs like Bank PO, Railways, SSC – CGL etc.

We are graced with accoladed resource persons from the corporate and academic worlds to share management related insights to students through their own life experiences. The visits are designed and delivered through activity-oriented approaches like case-study discussions, role-plays, brainstorming, industrial visits, projects, presentations, and the like. DME ensures the students are appropriately equipped to enter the corporate world after completion of their degree by virtue of group discussions and mock interviews that are conducted for personal growth and corporate exposure to students.

Program Outcomes

PO1. Develop conceptual knowledge and understanding of management theories and practices.

PO2. Apply critical thinking and analytical skills for effective business decision making.

PO3. Develop communication and leadership abilities to steer through the dynamic and global business environment.

PO4. Demonstrate business intelligence and foster research to find innovative solutions for diverse business situations.

PO5. Imbibe responsible citizenship, promoting sustainability, and embrace diverse cultures with universal values.

Program Specific Outcomes

After the program the students will be able to:

PSO 1. Apply reflective thinking and research skills using latest technological tools

PSO 2. Assimilate technical functional knowledge of operations in business organization

PSO 3. Demonstrate strategic and proactive thinking towards business decision making

PSO 4. Illustrate negotiation skills and networking abilities

SEMESTER I

SNo.

Paper Code

Subject Title

Course Category

1.

BBA 101

Management Process & Organizational Behaviour

Discipline Specific Course/ Major

2.

BBA 103

Business Mathematics

Discipline Specific Course/ Major

3.

BBA 105

Financial Accounting & Analysis

Discipline Specific Course/ Major

4.

BBA 107

Business Economics

Inter-Disciplinary Course/ Minor

5.

BBA 109

Entrepreneurial Mindset

(NUES)

Ability Enhancement Course

6.

BBA 111

Life Skills & Personality Development

(NUES)

Value Added Course

7.

BBA 113

IT Applications in Business

Skill Enhancement Course

8.

BBA 115

IT Applications in Business Lab

Skill Enhancement Course

 

SEMESTER II

SNo.

Paper Code

Subject Title

Course Category

1.

BBA 102

Marketing Management

Discipline Specific Course/ Major

2.

BBA 104

Decision Techniques for Business

Discipline Specific Course/ Major

3.

BBA 106

Human Resource Management

Discipline Specific Course/ Major

4.

BBA 108

Business Environment

Inter-Disciplinary Course/ Minor

5.

BBA 110

Business Communication

Ability Enhancement Course

6.

BBA 112

*MOOC/ Indian Knowledge Management

Value Added Course

7

BBA 114

E-Commerce

Skill Enhancement Course

8.

BBA 116

E-Commerce Lab

 Skill Enhancement Course

9.

BBA 118

Online/In-House Industrial Skill Based Training /Apprenticeship

Internship

 

SEMESTER III

SNo.

Paper Code

Subject Title

Course Category

1.

BBA 201

Business Law

Discipline Specific Course/ Major

2.

BBA 203

Production and Operations Management

Discipline Specific Course/ Major

3.

BBA 205

Environmental Studies

Multi-Disciplinary Course/ Minor

4.

BBA 207

Business Research Methodology

Skill Enhancement Course

5.

BBA***

Major Elective-1

Discipline Specific Course/ Major

6.

BBA***

Minor Elective-1

Inter-Disciplinary Course/ Minor

7

BBA 219

Business Research Methodology Lab

 Skill Enhancement Course

8.

BBA 221

NSS/NCC/Club Activities (NUES)

Ability Enhancement Course

 

SEMESTER IV

SNo.

Paper Code

Subject Title

Course Category

1.

BBA 202

Cost & Management Accounting

Discipline Specific Course/ Major

2.

BBA 204

Business Ethics and Corporate Social Responsibility

Discipline Specific Course/ Major

3.

BBA 206

Business Analytics

Multi-Disciplinary Course/ Minor

4.

BBA 208

MOOC/ Disaster Management

Skill Enhancement Course

5.

BBA***

Major Elective-2

Discipline Specific Course/ Major

6.

BBA***

Minor Elective-2

Inter-Disciplinary Course/ Minor

 

SEMESTER V

SNo.

Paper Code

Subject Title

Course Category

1.

BBA 301

Financial Management

Discipline Specific Course/ Major

2.

BBA***

Major Elective-3

Discipline Specific Course/ Major

3.

BBA ***

Major Elective-4

Discipline Specific Course/ Major

4.

BBA***

Minor Elective-3

Inter-Disciplinary Course/ Minor

5.

BBA***

Minor Elective-4

Inter-Disciplinary Course/ Minor

6.

BBA 323

Information Systems Management

Skill Enhancement Course

7.

BBA 325

Information Systems Management Lab

Skill Enhancement Course

8.

BBA 327

Summer Training/Field Based Training/ Apprenticeship

Internship

 

SEMESTER VI

SNo.

Paper Code

Subject Title

Course Category

1.

BBA 302

Business Policy and Strategy

Discipline Specific Course/ Major

2.

BBA 304

Cyber Crime and Law

Discipline Specific Course/ Major

3.

BBA 306

Digital Marketing

Discipline Specific Course/ Major

4.

BBA***

Major Elective-5

Inter-Disciplinary Course/ Minor

5.

BBA***

Major Elective-6

Inter-Disciplinary Course/ Minor

6.

BBA***

Minor Elective-5

Skill Enhancement Course

7.

BBA***

Minor Elective-6

Skill Enhancement Course

 

SEMESTER VII

SNo.

Paper Code

Subject Title

Course Category

1.

BBA 401

Project Management

Discipline Specific Course/ Major

2.

BBA 403

Fundamentals of Actuarial Sciences

Discipline Specific Course/ Major

3.

BBA***

Major Elective-7

Discipline Specific Course/ Major

4.

BBA***

Major Elective-8

Discipline Specific Course/ Major

5.

BBA***

Minor Elective-7

Inter-Disciplinary Course/ Minor

 

SEMESTER VIII

SNo.

Paper Code

Subject Title

Course Category

1.

BBA 402

Research Ethics & Writing

Inter-Disciplinary Course/ Minor

2.

BBA 404

AL and ML in Business

Inter-Disciplinary Course/ Minor

3.

BBA***

Major Elective-9

Discipline Specific Course/ Major

4.

BBA***

Major Elective-10

Discipline Specific Course/ Major

5.

BBA***

Major Elective-11

Discipline Specific Course/ Major

 

For Batch 2024 onwards

Course Code: BBA 327
Course: Summer Training Report
Credits: 04

Summer Internship Project Report and Viva Voice:

At the end of the Fourth Semester every student shall undergo Summer Training for Eight Weeks in the industry/Research or Academic Institute. After completion of training they would be required to submit the training report as per the dates decided by the university and they shall also appear for the viva voice. This component will be evaluated during the fifth semester. The students who are re-entering (after exit) in the fifth semester / third year, students will submit the Internship Report within one month of joining the Fifth Semester for evaluation.

Till batch 2023

Course Code: BBA 315
Course: Summer Training Report
Credits: 04

Course Outcomes:
CO1: Work and gain practical experience of working in a real business setting and environment.
CO2: Explore the various functional areas and correlate a few theoretical concepts taught in classrooms to real life work  and life scenarios.
CO3: Identify and Analyze best practices,system, processes, procedures and policies of a company/industry in different functional areas and also identify areas with scope of improvements and recommend changes that may be incorporated.
CO4: Develop skills in report writing through observation, data collection , data analysis and present it as a report for analysis to the company.

Instructions:
Each Student shall undergo practical training of Six to Eight weeks duration after fourth semester in an approved business/ industrial/ service organization and submit Hard Copy of the Summer Training Report along with Soft Copy to the Director/ Principal of the Institution before the commencement of the Fifth Semester End-Term Examination.

The Summer Training Report shall carry 100 Marks. It shall be evaluated for 60 marks by an External Examiner  to be appointed by the University and for the rest of the 40 marks by an Internal Examiner to be appointed by the Director/ Principal of the Institution.

Guidelines

From Batch 2024 onwards

Course Code: BBA 118
Course: Internship

Students will be going for Online/In-house Industrial Skill-Based  Training/Apprenticeship in place of a project.

Till batch 2023

Course Code: BBA 114
Course: Minor Project-I
Credits: 03
During the second semester each student shall undertake a project to be pursued by him/her under the supervision of an Internal Supervisor to be appointed by the Director/ Principal. The project should preferably be based on primary/secondary data.
The project title and the supervisor will be approved by the Director/ Principal of the Institution. It shall be evaluated by an External Examiner to be appointed by the University.

Course Code: BBA 218
Course: Minor Project-II
Credits: 03
During the fourth semester each student shall undertake a project to be pursued by him/her under the supervision of an Internal Supervisor to be appointed by the Director/ Principal. The project should preferably be based on primary/secondary data.
The project title and the supervisor will be approved by the Director/ Principal of the Institution. It shall be evaluated by an External Examiner to be appointed by the University.

Assessment:

As per the amendments in the Ordinance by GGSIPU, the following distribution of weightage for evaluation will be applicable w.e.f. the Academic Year 2023-24:

Criterion and Marks

Maximum Marks

Semester end-term examination

(60 m. m)

Continuous evaluation by teachers (40 m.m)

External Written Exam

(60 m.m)

Internal Test

(15 m.m)

Assignment/Presentation

(10 m.m)

Comprehensive Viva

(15 m.m)

Passing Marks out of 100 m. m: 40% of 100 m. m= 40 marks

Passing Marks in Continuous evaluation by teachers (m. m 40): 40% of 40 m. m= 16 marks

The breakup of the continuous evaluation by teachers will be as follows: Please Note:

  1. The Internal Test will be based on the first two units.
  2. Presentations to be given in case of Non-Quantitative Subjects and Assignments in case of Quantitative Subjects.
  3. Comprehensive VIVA of complete syllabus will be conducted for all the subjects together and not for each subject separately.
  4. There is no provision of re-internals or re-VIVA.
  5. Minimum 75% attendance is mandatory both for the written exam as well as the VIVA.
Student Class Presentation Template      File:PDF file icon.svg - Wikipedia
Project Work Template                                  File:PDF file icon.svg - Wikipedia